Corner Studio <3 is a visual identity project for a small neighborhood furniture shop that values authenticity, friendliness, and trust.
The brand is designed to connect with college students - young people setting up their first spaces, looking for furniture that feels personal, reliable, and kind.
The identity system builds around a minimal typographic heart, <3, expressing emotion through a precise grid and clean geometry.
This balance between structure and warmth defines the entire brand: Helvetica Neue brings clarity and order, while CC MightyMouth adds a playful human tone.
Simple emoticons and illustrated furniture characters make the brand approachable and relatable, giving everyday objects a voice and personality.
The result is a small but sincere identity - one that speaks in an honest, friendly, and modern way, just like a real corner shop made for students and their spaces.
